E+ROSE: Nashville’s Elite Spot For Smoothie Bowls, Juices, Wraps, Wellness And More
With multiple locations scattered across Music City, E+ROSE isn’t just a wellness haven for locals - it’s also the go-to spot for visiting celebrities seeking a nutritious bite.

Gabriel Martinez
Jan 16, 2025
In the heart of Tennessee, where creativity meets Southern charm, the E+ROSE Wellness Company has become synonymous with health, vitality, and community. As a beloved staple across Nashville, this award-winning establishment has consistently been celebrated for offering the city’s best smoothie bowls and juice bar, as recognized by Nashville Scene. With multiple locations scattered across Music City, E+ROSE isn’t just a wellness haven for locals - it’s also the go-to spot for visiting celebrities seeking a nutritious bite.
Kristin Cavallari, Bailey Zimmerman, Roman Josi, Morgan Wallen, Aaron Rodgers, Shailene Woodley, Gwyneth Paltrow, Chris Martin, DeAndre Hopkins, Mark Wystrach, and Kelsea Ballerini are just a handful of the stars who’ve been spotted enjoying E+ROSE’s offerings. Whether it’s the vibrant smoothie bowls, functional juices, or delicious plant-based meals, this wellness brand has created a space where health-conscious choices meet gourmet quality.
For Founder and CEO Robbie Nowinski, a registered dietitian with a passion for transformative nutrition, the journey of E+ROSE has been deeply personal and mission-driven. “We have been so fortunate to operate our business out of Nashville,” says Nowinski. “It is such an amazing city full of so much positive energy, creativity, and growth. The people here are so kind and supportive, and other businesses really help each other and want to see each other succeed.”
Nowinski’s vision for E+ROSE was born from his years working within healthcare systems, witnessing firsthand how poor nutrition contributes to chronic illness. He saw an urgent need for accessible, nutrient-dense, quick-service options - foods that not only support physical health but also nourish the soul. With this in mind, E+ROSE embraced the motto, “Eat Better, Look Better, Feel Better,” offering products crafted with integrity and creativity in a clean and inspiring environment.
A decade into its journey, E+ROSE has become more than a local favorite - it’s a Nashville institution. Nowinski reflects on this milestone with gratitude, attributing the company’s success to the collaboration and innovation of countless individuals. “E+ROSE is nothing without the literal thousands of people that have been a part of it over the last decade,” he explains. “It really is a collection of ideas and a collaboration of intellect that has created what we are today. Each day, we are constantly looking for chances to improve, listening to feedback, and reevaluating our processes and products to determine new ways of doing things and new items to offer.”
Despite its accolades and celebrity clientele, Nowinski remains humble about E+ROSE’s achievements. “The definition of success I think is pretty different for everyone. I still view us as a scrappy startup, and I wouldn’t say we have really hit success yet. Yes, we have been in business for a decade, and we have a celebrity following and a growing organization, but we also have some super ambitious and lofty goals that we are still striving for.”
This mindset fuels the company’s continuous evolution. The year 2025 marks an exciting inflection point for E+ROSE, as it expands its footprint beyond Nashville for the first time. With five new locations opening in the first five months of the year - including a debut in Atlanta - the company is nearly doubling in size. “We are incredibly excited as many of our wonderful guests hail from Georgia and have encouraged our move east,” says Nowinski. “Our mission is to inspire wellness, and we intend to be the premier health and wellness-focused brand globally. This is one additional step in that direction.”
While the future is bright for E+ROSE, its roots remain firmly planted in Tennessee, a state that Nowinski and his family cherish. “Tennessee has been such a blessing of a place for our growing family,” he shares. “My wife and I and our three young daughters are all so happy here and so grateful to be able to call Tennessee home. The people here are just so kind and supportive, and the city of Nashville and state of Tennessee really have so much to offer.”
Nowinski highlights the unique appeal of Tennessee, from its breathtaking landscapes - such as the Smoky Mountains and sprawling lakes - to its vibrant four seasons and convenient location within the country. “We love the outdoors, and from the Smoky Mountains to the lakes, rivers, parks, golf courses, beautiful landscapes - there is so much to do outside in Tennessee,” he says.
For locals and visitors alike, E+ROSE has become more than just a place to grab a smoothie or juice - it’s a reflection of Nashville’s dynamic and inclusive spirit. The brand embodies the city’s blend of Southern hospitality, entrepreneurial drive, and artistic creativity, making it a natural fit for a community that values health and connection.
As E+ROSE prepares to take its mission beyond Tennessee, it remains committed to inspiring wellness on a larger scale. Each new location represents another opportunity to bring functional, performance-based foods to communities in need of better options. For Nowinski and his team, the journey ahead is about more than growth - it’s about impact.
“Hitting the 10-year mark was a pretty incredible milestone, and opening our first store outside of Nashville will be another great feat for us, but there is still so much work to be done and so many more people to positively impact,” Nowinski says.
With its blend of health-focused innovation, community spirit, and a touch of celebrity glamor, E+ROSE Wellness Company has carved out a unique space in Nashville’s thriving cultural landscape. Whether you’re a local looking for a nutritious pick-me-up or a star passing through Music City, E+ROSE offers a sanctuary where wellness is celebrated and every bite or sip serves a purpose. And as the brand sets its sights on Atlanta and beyond, one thing is clear: the E+ROSE story is only just beginning.