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Jelena Djokovic: Net Worth, Career, And Life With Novak Djokovic

Explore Jelena Djokovic’s inspiring journey, from business ventures to philanthropy, and how she built her $20 million net worth while supporting Novak Djokovic.

Jelena Djokovic: Net Worth, Career, And Life With Novak Djokovic

Gabriel Martinez

Oct 09, 2024

Who Is Novak Djokovic's Wife?

Jelena Djokovic, née Ristić, and Novak Djokovic have been together since they met in high school in Belgrade, Serbia. Their relationship blossomed over the years, with the couple officially dating from 2005. Despite the pressures of Novak's burgeoning tennis career and Jelena’s studies abroad, they maintained their bond. Jelena attended Bocconi University in Milan, where she earned a degree in Business Administration with a focus on luxury brand management. After overcoming the challenges of long-distance dating, they became engaged in September 2013 in Monte Carlo and married in July 2014 at the exclusive Aman Sveti Stefan resort in Montenegro. The couple now shares two children: Stefan, born in October 2014, and Tara, born in September 2017.

Jelena Djokovic’s Background and Career

Born in Belgrade in 1986, Jelena Ristić pursued higher education in Milan, Italy, where she thrived academically. Over the years, she established herself as a businesswoman, running her own digital marketing firm and founding a celebrity lifestyle magazine called Original. Additionally, she holds a key role in the Novak Djokovic Foundation, where she works to provide early education opportunities for disadvantaged children in Serbia. As of 2024, the foundation has made a significant impact, having invested millions of euros to help over 56,000 children and supported more than 9,000 parents​.

Personal Life and Family

Despite her many business ventures, Jelena continues to balance her professional life with her family duties. She and Novak celebrated their 10-year wedding anniversary in 2024, a milestone Novak marked with a heartfelt tribute, acknowledging Jelena’s unwavering support both on and off the tennis court. Novak has credited her with helping him stay grounded and balanced, allowing him to maintain his high performance throughout his career​.

Does Novak Djokovic Have Kids?

Yes, Novak and Jelena have two children. Their son Stefan was born in October 2014, and their daughter Tara followed in September 2017. Jelena frequently shares moments with their children on social media and attends Novak’s matches when she can, balancing her role as a mother with her numerous responsibilities​.

Jelena Djokovic’s Professional Contributions

Jelena has built a notable career outside of being Novak's wife. Her business acumen led her to found a digital marketing company and Originalmagazine, which covers celebrity profiles and lifestyle content. She also dabbled briefly in modeling, working with a UK-based lingerie brand in 2013. However, her most impactful work is through the Novak Djokovic Foundation, where she continues to advocate for improving early childhood education in Serbia.

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